🌾 The Story of KisanKaka Foods

Every brand has a beginning.
Ours began in the soil.

KisanKaka Foods was founded by Rahul Parmar and Kiran Parmar, both children of farming families where agriculture shaped everyday life and values.

We grew up in households where food was simple and thoughtfully prepared. Whole grains were chosen with care, atta was milled fresh when needed, oils were made using traditional methods, and meals were deeply connected to health and nature.

As our personal and professional journeys took us to cities like Bangalore, our relationship with food began to change. Everyday food became more convenient, more packaged, and increasingly distant from its origin.

🌾 Why KisanKaka Had to Begin — Our Reality as Farmers’ Children

We were born in the land where Sharbati wheat is not just a crop, but our pride.

We belong to Sehore, Madhya Pradesh—a region known across India for producing original Sharbati wheat (306 / Sujata).

Yet, after moving to Bangalore, even we struggled to eat honest food. Packaged atta was old, preserved, and over-processed, often leading to digestion issues.

When we searched for freshly milled atta, what we found shocked us. Almost everyone claimed their wheat was “Sharbati from Sehore.”

But the truth is different.

• Original Sharbati (306 / Sujata) has limited production
• Its price is significantly higher
• Most brands do not procure real Sharbati wheat

What is commonly sold—whether in packaged atta or local chakkis— is mostly 1544 wheat or Lokwan, sourced from mandis and often treated with pesticides, but marketed as “Sharbati.”

The challenge exists because atta looks the same, regardless of which wheat is used.

In rice, you can see the grain difference.
In flour, you cannot.

If original Sharbati 306 (Sujata) is being sold, the grains should be shown along with the flour.

🌾 The Problems Became Clear

• No access to original, chemical-free Sharbati wheat
• Old, preserved packaged atta
• Over-fine milling causing digestion issues
• No option to customise grains or grinding texture
• Loss of Dada-Dadi’s tradition of buying whole grain and milling fresh
• Even farmers’ children couldn’t find honest wheat in cities

At the same time, Rahul’s professional journey deepened our understanding of this gap.

As part of his PG Diploma in Rural Development, Rahul worked on the ground with the Haryana Government, empowering women, strengthening rural livelihoods, and supporting village communities.

This experience revealed a simple truth: urban food problems and farmer struggles are deeply connected.

🌾 The Turning Point

We decided to take responsibility. We sourced wheat directly from our own farm in Sehore, milled it on our home chakki, and began consuming it ourselves.

The difference was undeniable—taste, aroma, digestion, and freshness.

We shared this atta with friends and neighbours. They loved it. They asked for more.

That is how KisanKaka – Sehore Wale was born.

Within a few months, we earned loyal customers and genuine reviews— because honesty does not need marketing.

The Founders — Rooted in Farming, United by Purpose

Rahul Parmar and Kiran Parmar are both children of farmers. Though they studied in Jawahar Navodaya Vidyalaya in neighbouring districts, their values were shaped by the same soil.

 Rahul Parmar

Co-Founder | Rural Development Professional

Education:

• PG Diploma in Rural Development – NIRDPR
• B.Tech – Dayananda Sagar College, Bangalore
• Jawahar Navodaya Vidyalaya Sehore

Like many children from rural India, I grew up watching my elders—the real kisan kakas—work tirelessly in the fields. They produced pure food, nurtured with honesty, but seldom got the respect or returns they deserved. Their wisdom stayed with me, even as life took me far from the village.

I studied at Jawahar Navodaya Vidyalayas in Madhya Pradesh and Karnataka, completed my engineering from Dayananda Sagar College, Bangalore, worked as a Software Engineer at Capgemini, and later served with the Haryana Government after completing a PG Diploma in Rural Development.

My career was progressing, but one question kept returning to me:

“Why has pure, honest food become so hard to find, even though our farmers grow it?”

During my work in rural development, I saw closely how farmers struggle to sell their produce fairly, and how consumers suffer from adulterated food in the market. The disconnect between the farm and the kitchen was heartbreaking.

That is when the idea of KisanKaka Foods was born—a bridge between the two worlds I belonged to. 

 Kiran Parmar

Co-Founder | 10 year of Banking Experience - ICICI Bank Manager 

Education:

• B.Sc. Biotechnology, Sehore
• PGDBM – Manipal Academy Bangalore
• Jawahar Navodaya Vidyalaya, Shajapur

From a Bank Manager to a Flour Miller: Why I went back to my roots with Kisan Kaka - My Story 

For 10 years, I defined my success by the loans I sanctioned and the targets I met as a Bank Manager. I had a comfortable corporate life, a PGDBM from Manipal Academy, and a stable career path.
But deep down, the "Farmer’s Daughter" in me was restless.
Growing up, I watched my father in the fields. I didn’t just see farming; I lived it. I saw the effort that goes into every grain of wheat and every drop of oil. Later, my degree in B.Sc. Biotechnology gave me the scientific lens to understand food—I learned how nutrition works, how adulteration destroys health, and what "real" food actually looks like at a cellular level.

The Turning Point:
Sitting in my air-conditioned bank cabin, I realized a harsh truth: We have advanced in technology, but we have gone backward in nutrition. The food on our tables today is often processed, dead, and chemically altered.

I realized I had the unique combination to fix this:
1. The Heart of a Farmer
2. The Brain of a Biotechnologist: To ensure purity and nutritional density.
3. The Discipline of a Banker: To build a trustworthy business.
So, I took a leap of faith, launched Kisan Kaka.

As a woman and a mother of two children, she balances family responsibilities while co-building the brand— creating food she would trust for her own family.

🌿 What KisanKaka Stands For

Our Vision

To bring back the purity of traditional Indian food and to make every household feel the trust of a “kaka”—the elder who always gives you the best.

We are building a brand rooted in rural honesty but powered by modern quality and technology. Our dream is to uplift farmers, create local employment, and give families across India access to food they can trust blindly.

• Direct sourcing from our farms and trusted farmers
• Original Sharbati wheat from Sehore
• Fresh stone-ground milling only after order
• Customised blends and grinding texture
• Cold-pressed oils and traditional cow ghee
• Fair and respectful pricing for farmers

Not just atta. But truth, transparency, and respect for farming.

At KisanKaka Foods, we follow three principles:

1. Purity First

Cold-pressed oils and ghee made without heat or chemicals.
Flours made from handpicked grains, ground slowly to retain nutrition.

2. Farmer Empowerment

We work directly with farmers so they get better prices and long-term support.

3. Transparency & Trust

No hidden ingredients. No artificial colors.
Just clean, real food—like it used to be.

From Bhounra to Bharat

What started in a small village is now growing into a national brand.
Every bottle of oil, every packet of flour, and every jar of ghee carries our story—the story of farmers, of purity, and of a young engineer who returned to his roots.

This is just the beginning.
And we’re grateful you’re a part of it.

KisanKaka Foods – Pure. Honest. Traditional.

Khet se Kitchen tak — and we invite you to be part of it.

Our Mentors 

Being part of Navodaya community we have got our two amazing mentors who are from our school and same area sehore, who has seen the journey of startup end to end and expertise in building large companies . 

Mr. Bharat Parmar , Co- Founder Miraista | VKai | IRMA | Ex PwC | GoI | State Govts 

With decade of experience in working at root level with farmers, worked with state and central govt on policy and now  proud founder of AI company.